How to Perform SEO Competitor Analysis In 2022


Do you want to comprehend your competitors’ strengths and weaknesses? 

Are you interested in staying away from pitfalls and learning from competitors’ success areas?

SEO competitors analysis is the sureshot to achieve it. Let’s find out how

The relevance of competitor analysis for SEO

Competitor analysis is a powerful research SEO trend to invite more organic traffic to your website. 

You understand what are the parameters working best for your rivals and how to use them at different stages to optimize your website. 

It decreases your effort to start everything from scratch and build upon the successes of your co-players.

With this, you can rank higher in the shortest time possible. Furthermore, by implementing certain steps you can earn more conversions and enhance your online business reputation.   

Steps to do competitor analysis

Competitor analysis is the process of checking what’s prevailing in your industry and market. You can evaluate this information to boost website performance and enhance your rankings with:

Identify your competitors

Before starting the competitor analysis, it is essential to know who your real competitors are. If you go for single keywords, you’ll get corresponding results on SEO tools. But, this is only half the picture.

To find your actual competitors, you have to put keywords related to your niche and industry. Make the list of 10 to 20 competitors corresponding to each keyword. 

Further, repeat the process for other keywords. Finally, pick the competitors which are common for all these keywords. You can use these rivals to conduct further research. 

Keyword gap analysis

Competitive keywords analysis involves finding out the keywords for which your competitors rank higher in SERPs, and you lag.

While conducting keyword analysis, use SEO tools to consider these points:

  • It should have a high search volume.
  • Keywords are relevant and valuable to your business and customers.
  • You already rank for these keywords but want to rank better.

Next, you can find keyword gaps between what the market requires and what the market requires. In this way, you can grab the opportunity to tap into areas that your competitors haven’t yet started with. 

Assess their backlink profile 

Google pays high importance to off-page SEO, especially incoming links from other websites. You can analyze the backlink profile of your competitors for different factors.

See what are the high-authority sites because for Google quality matters more than quantity.

Inspect anchor text and assign links to their websites. See if they have used anchor text naturally otherwise you can grab this opportunity to improve your search engine rankings. 

Further, check out the web pages they’re using backlinks for:

  • Landing pages
  • Evergreen content
  • Home page
  • Pitching blogs or articles

Accordingly, you can adjust the marketing strategy that suits you best to get maximum results in a short span.

Perform on-page SEO analysis

On-page optimization acts as a foundation for any website. SEO audit services extract the best workable on-page strategies from your competitors’ websites.

Look for their page categorization and web navigation. When the user comes to your website, he can explore maximum pages with effortless web navigation. So, you can check what are the techniques used by your competitors to provide the optimal page experience. 

What type of content are they using on your website? It can be podcast videos, infographics, and images. Furthermore, image alt text, content structure with headings, and subheadings also count. 

See the strategy for framing title tags, URLs, and meta descriptions:

  • The keywords they are using.
  • Is meta description actionable?
  • How are they making title tags and meta descriptions attractive enough?

This data will tell you how to attract maximum visitors from search results themselves. 

Furthermore, see their internal links pointing towards which pages. This information will help you amplify your sales and ROI.

Analyze top content strategy of competitors

After identifying on-page metrics, it is time to improve content strategy using competitors’ data. For this:

  • Check out what are the top-performing pages of your rivals.
  • How can you create better content and give your perspective to improve and simplify the lives of your customers?

Now creating content is fine, it is vital to know the promotion methods to reach customers where they are. See their promotion tactics on social media. Next, you can crucial insights like adding them to your website:

  • white papers
  • downloading type of guides for lead generation
  • webinars for informative content

Measure the effectiveness of search intent

When it comes to Google search results, what is the position of your competitors in SERPs? Google counts the user search intent to display accurate results. So, it is imperative to analyze user intent for a set of keywords. 

Google has already homework for you. It will show what people are searching for instead of throwing arrows in the air. Similarly, you can frame answers to user queries in your content.

The bottom line 

Figure out the areas of your competitors like if it is mobile-friendliness, site structure, and how you can improve it. Further, use Google SERP to dig critical information of your opponents:

  • People also ask
  • Featured snippets