If you’re currently looking to get the word out about your company, product, or upcoming event, online press release services can be a great way to do it. The best online press release services will help you write, distribute, and manage your releases so that they have the maximum impact. Yet with so many services to choose from, how do you know which one is right for you? When choosing an online press release service, consider the following:
1. How much does it cost?
Not all press release services are created equal, and some will charge a lot more than others. Be sure to compare prices and features before making a decision. The most expensive service isn’t necessarily the best, and the cheapest service may not offer all the features you need. That’s because the best value is usually found in the middle-of-the-road services that offer a good mix of features and price.
2. What kind of distribution does it offer?
Not all services will distribute your press release to the same outlets. Make sure the service you choose has a wide reach and will get your news in front of the right people. A press release service should be able to reach not only traditional news outlets but also trade publications, industry websites, blogs, and social media channels. It can also be helpful to choose a service that offers targeted distribution, so you can specifically target the outlets that are most likely to be interested in your story. Your press release should also be easily shareable, so look for a service that offers social media sharing tools.
3. How easy is it to use?
The last thing you want is a press release service that’s difficult to use. Make sure the service you choose is easy to navigate and has a user-friendly interface. The best services will offer helpful resources, such as templates and tutorials, to make the process of writing and distributing your press release as easy as possible. Also, be sure to choose a service that offers customer support in case you have any questions or run into any problems. Then you can be sure you’ll get the help you need when you need it.
4. What kind of support does it offer?
Sometimes you’ll need help formatting your press release or troubleshooting problems. Make sure the service you choose offers good customer support in case you need it. The best services will offer live customer support so that you can get help when you want it most. It will also offer email and phone support so that you can reach someone even if live support is not available. You should also be able to find helpful resources on the website, such as FAQs, tutorials, and user forums.
5. What are other users saying about it?
When choosing an online press release service, it’s always a good idea to see what other users are saying about it. Read user reviews to get an idea of what other people think about the service. You can also check out industry websites and blogs to see what experts are saying. This will help you get an unbiased opinion about the service before you make a decision.