The cosmetic industry is one of the most emerging and evolving categories of product industries. There are various products, and all of them required a perfect presentation in order to give the manufacturers better sales and outcomes.
You have to design your boxes for makeup uniquely if you want them to be the perfect presentation of your brand and the product inside. However, these packages come with unique features and capabilities. But there are several more options that you can pick to get more benefits out of them. Below are some techniques or tips from which you can enhance their appealing nature.
Utilize a minimalistic approach:
Choosing a design for makeup boxes that represent more things, even in the minimal format, is one of the best approaches in designing. Sometimes while making the packaging appealing, manufacturers go out of the line while choosing colors and patterns for their box designs. This out-of-the-line can be the utilization of hard and sharp colors that will negatively impact your consumers’ eyes.
Makeup products are from the categories that need to be represented in an elegant format. So make sure that you are utilizing fewer colors and schemes. Choosing fewer colors and patterns will help your audience to identify your product more visibly. The main suggestion here is not to make the boxes less attractive, just utilize those design patterns that can present your product without going hard on the eyes of the customers.
Use of velvet lamination:
Lamination is the way in which you can make your printed materials and designs of boxes more durable and appealing. Usually, in the way of making your product box appealing, there are some factors that can give you a hard time. Some of those factors are smudges, fingerprints, stains, dust, grease, oil, and dirt.
Lamination is like a protective encasing that helps your package to keep all of the bad factors away. Velvet lamination in this regard does the same thing but with a soft and elegant touch. The primary feeling that you will get from your box’s surface will be soft and smooth but is surely hard enough to enhance the quality of your makeup packages. This is the solution that will make your product presentation more impressive and enticing in your consumers’ eyes.
Use of foiling:
Some cosmetic products need a special kind of care and attention in order to get presentable in front of the audience. Foiling is a way in which you can make the presentation of your makeup packaging more visually appealing for the consumers. Some manufacturers utilize plastic instead of this, and that is a bad approach to go with.
This solution is the way in which you can make your makeup product more advanced and luxurious. With foiling, you can easily enhance your packaging solution in a versatile way. For instance, if you choose gold or silver foil for your cosmetic boxes, it will obviously tell the consumers that a valuable or premium product is packed inside. In foil stamping, you can even emboss your brand logo on the box to make your brand’s identity visible in your target market.
Add product details:
Product detailing is the key to when you need to influence or inform your audience about the product that you are selling. Customers also prefer those packages that contain maximum details and information about the product inside. But you have to be completely honest with your audience while telling all of these details. Like if we talk about a makeup product, you can tell your audience how to utilize your product by guiding them with printing.
Make sure that you are choosing suitable fonts for the detailing. If you utilize hard and bold fonts, the information can get mixed into each other, so make sure that you are completely visible about your product details. You can also print out the manufacturing process of your products on the boxes. Providing detailed packaging will help you to get instant customer attention even from a faraway distance.
Utilize inserts for protection:
Most of the time, makeup products that we see in the market are not that durable and rigid. They can easily get damaged from any hard handling and bruises. However, they are highly valuable, and your customers will not bear it when they receive them in broken pieces. So to get their positive reviews, you have to make sure that you are not compromising on any factor that can damage your cosmetic products.
Even though packages that are made from cardboard and Kraft are highly durable and protective, still your products can get affected during bad handling. In order to overcome this, you can go with options like protective inserts. For instance, you can place sleeves or dividers inside your box to make sure that your product can easily bear the shocks from delivery. This will help you in maintaining a positive image of your brand in front of your audience.
After the utilization of these tips, your boxes for makeup will surely be able to make the worth of your brand in the cosmetic industry. A packaging solution is not just for the storing or presentation of the product. It needs to be enough protective, attractive, and presentable for both product and brand. And by the use of these tips, you can easily add all of these things to your boxes.