What to Consider while Planning to Develop a Successful Mobile App?

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mobile app development
mobile app development

Mobile apps have generated 365b in the year 2018 and are estimated to generate 935b+ dollars by the end of 2023.

Businesses are making efforts to leverage the best out of mobile app trends. But, they are somehow failing at various points to be successful. 

Nowadays, it is very significant for businesses to be competitive in everything they do. For that, the mobile app development process is one of the factors you can’t overlook. 

A mobile app could be very beneficial only when you consider certain aspects before heading towards development. 

#1. Know your targeted audience  

Identify your customer better as only they can aid your business to get more leads and ROI. Acknowledging your targeted audience thoroughly is the key to serving them with superior services and products. It will ultimately generate strong customer relations and obviously new sales. 

To understand your customers’ needs better, 

  • Monitor their real-time behavior
  • Discover different categories of your customers
  • Invest in social media to engage your customers
  • Leverage customer service discussions 
  • Identify customers’ preferences 
  • Provide all-inclusive contact information 

#2. Provide Value 

When you have a unique app idea to address issues identified by the users, it will add value to your app. The mobile app should offer significant advantages to the users that urge them to download the app. 

A unique value is related to various aspects such as the product’s price, costs, speed, the way apps perform, etc. A perfect app includes customer needs, business goals, and advanced technology to deliver better customer satisfaction. 

Note that it is always better if your app solves multiple real-world issues. 

#3. Define your business model

A business model is just an analysis of your expenses and how much you can charge for your mobile app. To monetize the app, businesses use different advertising-based models. 

Video ads, in-app purchases, etc., are widely used on a global level. You can also choose from other models as well according to your preferences.

Competitor analysis will also aid you to decide on which business model will succeed. Getting profits is not the only mark of success. 

There are various categories with various benefits. Sometimes you need to develop an app to save money or improve business functionality, not for the profit only. 

A Business model is a blueprint for small business success. It is necessary to take your time creating a business model by considering all potential areas of concern. 

#4. Identify the feature’s scope 

Once you have your app idea, you have visualized all the unique features and functionalities, but what next?

It may happen that additional features will impede the development of your core features. If you start focusing on the wrong end of the app development, you will lose time, quality, and resources. You will end up overlooking the core app ideas. 

Once again, think about the core concept of your app. You can develop other features lately, in the near future. Follow these three steps when it comes to defining the feature scope. 

  1. Set the base of your product 
  2. Determine and prioritize features 
  3. Develop an MVP(Minimum Viable Product)

#5. Select the suitable technology 

Deciding on the right technology will set you closer to the success of your mobile app. You will have three options to choose from when it comes to selecting the right technology. 

  1. Platform-specific native app

These apps are coded for a particular mobile platform such as iOS or Android. You can use only those programming languages supported by the platform’s OS. 

A platform-specific native app leverages the hardware and functionality of your device as much as possible to enhance the user experience.  

  1. Cross-platform native app

These apps use shared SDKs but run on a native platform. Cross-platform native apps developed using React Native and Flutter technologies. 

If you have a tight budget and still want to leverage the benefits of multiple devices, choose cross-platform native apps.

  1. Hybrid app

This approach is popular because hybrid apps are compatible with all the OS and devices. This method is cost-effective, flexible, as well as quick to deploy. 

However, you can not leverage the advantages of native platforms. Hybrid apps let you use the single codebase for multiple platforms. 

#6. Simple yet intuitive UI/UX

Simplicity is incredibly significant when it comes to UI/UX designs. People nowadays have shorter attention spans and will not accept mobile apps that take longer to load. Mobile apps which are as simple as possible to use will have competitive advantages. 

A lively and spanking UI feels good while using the app, but also intuitive UX is also vital for usability. A properly brainstormed registration process drives better user acquisition and boosts downloads. 

Note that simple is more enjoyable for the users that ultimately drive more leads. 

#7. Choosing the right team

The quality of the mobile app is directly proportional to the ability of your development team. A single app developer can help you with small projects. When you have a lengthy process, you can outsource your mobile app development project to the agencies. 

You can also hire a consultancy partner who also assists your market success along with offering technical experts. 

Ensure that your team has all the abilities required for the successful development of a mobile app. They must have good communication skills and be able to perceive all the tasks assigned to them. 

#8. Ensure security of your app

The safety of a mobile app is not a feature or benefit, it is absolutely an essential thing. One failure can cost you not just dollars but a lifetime of trust. 

When you were busy with the development of an intuitive, and innovative mobile app, security failure troubled you.

Developers can build security into the app by,

  • Writing a secure code
  • Deploying proper session handling 
  • Deploying tamper-detection technologies 
  • Being extra careful with the libraries
  • Using high-level authentication 
  • Encrypting all data
  • Using the best cryptography tools and techniques 
  • Using legitimate API only
  • Testing repeatedly 

#9. Integrate third-party APIs

Third-party APIS enables developers to develop a new solution within a short time frame. Users can use already existing elements instead of creating everything from scratch. 

For an online business, third-party APIs serve multiple benefits. It enables them to get new customers, make their brand visible, and boost sales. 

Some of the benefits are,

  • Shorter time-to-market
  • Better user-experience
  • Lower-cost 
  • Add value to your business
  • Update app on-time
  • High flexibility  
  • Quicker production 

Before integrating third-party APIs, remember that the more integration you add, the more it will cost you. Third-party integration also demands more comprehensive testing. 

Moreover, the implementation of technically complicated APIs needs steady and reliable maintenance. 

#10. Work on marketing strategy 

You must know the art of advertising your mobile app to appeal to mobile users. If it is applied right, mobile app marketing strategies enable mobile users with the best, personalized information. 

You can target mobile users through,

  • Mobile websites
  • Mobile emails 
  • Mobile searches 
  • Text messages 
  • Mobile social media

You can split strategy into pre-launch, launch, and post-launch stages and leverage the marketing tools to promote your mobile app. 

Summing Up

There is a phenomenal growth of mobile users over the past few years. Mobile user penetration has covered half of the world’s population. Therefore, it is significant that with the cutting-edge mobile app, any business can have the upper hand and drive more success. 

If you are an entrepreneur, you can consider all the above-mentioned aspects to get the best business results.

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