How to Design Food Product Packaging That Customers Will Notice

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Family in the supermarket

Although protecting your product is the primary function of food packaging, the design is often key when it comes to attracting new customers. When it comes to designing packaging for your food product, it’s important to put effort into creating a design that puts a strong identity across and communicates necessary information about your product in a way that is clear, concise, and relevant to your potential customers. When it comes to designing packaging for a food product, there’s more to think about than simply keeping the food sealed and airtight. Some of the main things to consider before you get started with the design include:

Brand Identity

Your food product packaging is often going to be the first point of contact that a customer is going to have with your brand, so it’s a good opportunity to use this as a way to make a statement about who your company is and what you offer. Because of this, one of the most important things to start with when it comes to developing your food product packaging is a clear idea of your brand identity. Consider what your product is, what it offers, the problems it solves, how it is different from other similar products on the market, and who your target audience is. Clear branding is key before designing your packaging and having your brand custom printed onto it. 

Sustainability

These days, customers care more about sustainability than ever before, and how sustainable your product packaging is will play a key role in influencing the decision that your customer makes. With over 70% of shoppers in America stating that they will pay more for packaging that is eco-friendly and sustainable, this is one of the main factors to consider. You don’t have to pay above the odds to get food packaging that is made from cutting-edge materials – simply avoid single-use plastics and opt for recyclable or biodegradable materials instead. 

Customer Storage

Another factor to think about when designing the packaging for your food product is how it will be stored. No matter how nice the design is or how well your brand is represented on the packaging, customers are always going to consider it in a practical manner and think about how it’s going to fit in their pantry or fridge. Keep customer convenience at the forefront of your mind when it comes to designing product packaging. For example, designing two types of packaging so that customers can buy re-fill packs later on is not only convenient, but also often more sustainable. 

Security

Another aspect of designing food packaging that you will need to consider is the security of the product inside. Make sure that you choose packaging that is well-sealed and if necessary, re-sealable. Depending on the food product that you are selling, you may find that investing more into re-sealable, re-usable packaging is worthwhile, as customers will expect this type of convenience and security from their food products as standard. For packaging options for food and other sterile products, visit https://plaspack.com/industry/food-beverage/.

Important Information

While it’s important that your packaging ticks all the boxes for customer use and convenience and portrays the message that you want to send with your brand, it’s crucial to ensure that there is room on the packaging design for any important information. For example, allergen information, ingredients, and calories are all things that customers will usually expect when buying a food product, and not being able to access this information easily from the product packaging might put some customers off buying. No matter how great your design looks, it’s important to take some time to make sure that you can incorporate this crucial information into it in a way that flows. 

Getting Attention

Your packaging might fit all of the requirements so far, but how is it going to stand out from the crowd in a sea of other similar products? Consider how your packaging is going to grab the attention of shoppers and draw them towards choosing your brand over others. There are several ways to do this including custom graphics, bright colors, stand-out statements, interesting facts, patterns, and much more. Whatever you choose to be the aspect that grabs the attention of shoppers, it’s important to make sure that it is in line with the brand identity and image that you want to portray. 

With so many different food products on the market today, making your product stand out isn’t always easy. With a good product packaging strategy, you can make sure that your product not only commands attention on the shelf, but also ticks other important customer boxes. 

 

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